Welcome back to the Tribe! In this post we take a look at Crypto.com‘s new Institutional Investment Exchange that they are launching.

Nothing should be considered investment or financial advice. Enjoy the ride!

Institutional Investment Exchange

Singapore-based digital asset startup Crypto.com has announced the rollout of its exchange platform for institutional investors in America. The launch will reportedly continue over the course of the next few months and investors can join the waitlist to receive access to the service.

With growing competition in the cryptocurrency industry, the launch could be a strategic move to position Crypto.com as a leading choice for digital asset traders.

Exchange Platform for American Pro Traders

According to a press release, the popular crypto exchange Crypto.com has enabled access to its digital asset platform designed for institutional investors. 

The report also explained that select investors who previously joined the waitlist can now access the platform’s facilities and deploy capital. Other institutional investors have also been encouraged to sign up and leverage the exchange. 

In addition to the staple services offered by Crypto.com, VIP users will also gain access to exclusive events, incentives, and cutting-edge market analysis. 

Regarding public access to the platform, the firm’s Chief Operating Officer Kris Marszalek hinted at plans to expand the rollout to more investors before the end of 2022.

Marszalek said that:

“We are excited to be expanding our offering for professional traders to the U.S. Crypto.com Exchange will support U.S. institutional investors through this initial launch phase. We are looking forward to rolling it out to everyone as soon as possible.”

The move comes as the latest efforts geared towards global expansion and establishing Crypto.com as a top player in the burgeoning digital asset industry. Also, the announcement aligns with previously mentioned plans to expand the company’s institutional client base to include big spenders like hedge funds and market makers.

Tough Competition

Despite stiff competition in the crypto asset trading space, the Southeast Asian startup has managed to remain a top-ranked digital currency platform. Crypto.com is currently the sixth-largest exchange by daily volume with transactions over $1 billion, per data from CoinRanking. The platform also has over 10 million users as of the time of writing this report. 

With recent developments and strategic moves made by the company, Crypto.com could emerge as a strong competitor for platforms like Coinbase and FTX.

Also, the virtual asset exchange has intensified efforts to drive adoption with key partnerships in the sports industry. Earlier in March, the platform released an NBA digital collectibles pack that featured Los Angeles Lakers Shooting Guard star, Lebron James. A number of Crypto.com users were airdropped non fungible tokens (NFTs) from the collection. 

Back in February 2022, the company reportedly spent a massive amount to acquire a super bowl ad slot. Following the event’s multimillion coverage, Crypto.com experienced a boost in mainstream attention and demand.

Bitcoin Wins In Europe

The EU parliament yesterday rejected the proposal limiting proof-of-work in a closely won vote. The clause raised a lot of eyebrows from people in the industry because of the threat it poses to Bitcoin and other major cryptocurrencies. Despite this temporary victory, it is still a long road ahead for cryptocurrencies in Europe.

Read more here…

Institutional Investment Exchange News

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